Here are some of the important questions companies should ask themselves before they start a blog. A key consideration is whether your blog has the 'DNA' for setting up a blog:
Are we a �Listening� Culture?
Are we open and comfortable with honest feedback, and can we actually handle and manage it?
How critical is �stakeholder� management to brand building and corporate reputation?
Is Our Company/Brand Committed to Transparency?
Is our category disproportionately being shaped by external perceptions on the internet?
What is the morale, motivation, and commitment of our employees"
No comments:
Post a Comment