NEW YORK (AdAge.com): " -- After five years of publication, Elle Girl magazine is being shut down by Hachette Filipacchi Media U.S. and its president-CEO, Jack Kliger. But the brand will continue as a Web publication with mobile content and other platforms that Hachette feels are better suited to finding the title's target readers.
Redefining the strategy
"After running this magazine for the past five years and continually doing research on the teen market, Jack is totally redefining the strategy," said Anne L. Janas, a Hachette spokeswoman. "The print magazine is closing down but there will be increased investment online and in wireless. He believes that's where he needs to direct the primary investment of the company."
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