Advertising Age: "Ukrainian vodka giant Soyuz-Victan is planning a $10 million marketing push to bolster its entry into seven major U.S. markets this August.
Soyuz-Victan is positioning its SV Supreme grand against Grey Goose and Chopin in the U.S.
U.S. is top priority
S-V, the world's No. 3 vodka producer, is positioning its SV Supreme brand to compete with the likes of Grey Goose and Chopin in the still-hot super-premium vodka sector. The marketer is also planning to expand into Asia and Western Europe, but the thriving market for high-end vodkas here makes the U.S. its top priority, according to U.S. Sales Manager Mark McKethan. "
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