News.blog | CNET News.com: "As Google continues its expansion away from pure search, it's starting to see a reaction from other Internet companies.
Online retailer Amazon, for one, has switched search partners from Google to Microsoft. Amazon's Alexa search toolbar and A9 search engine now get results from MSN Live instead of Google.
Bloggers speculated that the move was a reaction to Google's growing encroachment on Amazon's turf. Google recently launched a program allowing publishers to sell online access to texts through its book search site."
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