Wired News: "Few netizens think about the internet's domain name system: the architecture that invisibly translates a browser's request for, say, wikipedia.org into the numeric IP address where the site is hosted.
But a new startup is hoping to make DNS into a household word and usher in an age where smarter DNS service is offered competitively, like e-mail service or spam filtering today.
The OpenDNS system, which will open its servers to the public Monday, wants to be a more user-friendly name resolution service than those provided by ISPs, with technology to keep fraudulent sites out of its listings, correct some typos and help browsers look up web pages faster."
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