CNET News.com: "Electronic Arts, the world's biggest video game publisher, said Thursday it had struck deals with two in-game advertising providers, taking its first steps into the online advertising business.
Redwood City, California-based EA said its agreement with Massive, which Microsoft bought earlier this year, will include up to four video games. The first of those will be 'Need for Speed: Carbon,' the latest iteration of its popular racing series due in late October.
Privately held IGA Worldwide will also deliver advertising in up to three EA games, starting with 'Battlefield 2142,' a futuristic combat game slated for release in mid-October. "
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