CNET News.com: "By agreeing to pay $65 million for Grouper--a profitless video-sharing company with negligible market share--Sony has helped establish a benchmark for other companies in the space and sent industry insiders speculating wildly about what market leader YouTube may be worth.
Sony's acquisition Wednesday of Grouper, which owns less than 1 percent of the online video market, begs a rather obvious question about its far larger rival YouTube, which owns 43 percent market share: If a company were to buy YouTube tomorrow, what would it have to pay?
'The viral video space is so hot right now; it's like Hansel from the movie 'Zoolander,'' said Aram Sinnreich, managing partner of RadarResearch. 'I wouldn't be surprised to see (online video market leader) YouTube receive a bid of $1 billion. Whether the company is worth it is another question.' "
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