Why Yahoo Won't Face Google In Traditional Media

MediaPost Publications: "WITH GOOGLE ANNOUNCING THAT IT'S launching both a newspaper advertising program and contextual radio ads, I'm left wondering if Yahoo will ever follow suit, rolling out a traditional media arm of its own. For now, obviously, Yahoo in traditional media is out of the question. Yahoo's facing tough times after poor Q3 performance, and it's not in a position to extend its reach as dramatically as Google has. But that doesn't mean traditional will be out of the question forever, and it's a worthwhile question to ask. "