CNET News.com: "Letting video game players compete against others online has distinguished Microsoft's Xbox 360 console from Nintendo and Sony rivals, but casual gamers have yet to embrace the service in droves.
Xbox Live allows free game downloads, video chat sessions and more, but its main success is allowing gamers to play competitively against others online, often in violent games. Some 4 million subscribers pay $50 per year for the service.
But the runaway success of Nintendo's new Wii, a game console that openly caters to the mass market, has underlined the importance of more casual gamers to the industry. The console debuted in mid-November and is expected to sell 4 million consoles worldwide by the end of the year. "
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