"1. Natural search is dead. There is nothing that could be farther from the truth. Natural search engine optimization is still thriving. It is more difficult today than it was five or six years ago, but the core of search results are still free. Natural Search Engine Optimization being dead is a popular myth because of the standardization of methodology that is now used. Each of the major search engines has released guidelines for Webmasters that detail the dos and don’ts of Web site optimization. Since more of the online world is aware of successful optimization techniques, they do not work as well. In other words, there is more competition from knowledgeable optimizers armed with the same toolsets. "
Search Insider » Blog Archive » Three SEO Myths Debunked
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