"While popular video-sharing and social-networking sites try to strike it rich, a new crop of entrepreneurs is forging the tools for digging up those Web 2.0 gold mines.
Venture capitalists are spending big on start-ups that are peripheral to sites like MySpace, Facebook and YouTube. Companies such as Panjea, Vuvox, Mixpo and Share2Me give fans of Web video and photo-sharing the ability to easily reformat or repost multimedia content that's already floating around out on the Web. These little companies are taking a page from the old saying about the California gold rush: It wasn't the gold miners who got rich, it was the guys who sold them the shovels. "
Selling shovels to Web 2.0 gold miners CNET News.com
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