"Online retailers receiving less traffic from paid search, but more from social networks
The amount of traffic that online retailers receive from paid search – i.e. from sponsored or paid for links on search engines such as Google, Yahoo!, Live and Ask - has fallen over the last 12 months. During March 2009, 8.9% of all UK Internet visits to online retailers came from a paid search listing, down from 10.1% in March 2008."
Hitwise Intelligence - Robin Goad - UK:
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