"Floral brands are waging a fierce flower battle for this year's Mother's Day.
Spending on Mom is expected to drop 10% to $14 billion, according to the National Retail Federation.
But the trade group says flowers remain the most popular gift. Florists will peddle their petals with aggressive marketing this week as the lead-up to the Sunday holiday."
Flower retailers get aggressive for Mother's Day - USATODAY.com
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