Properties
Each product can have a number of different properties, such as name, category, price, and brand. You can use either microformats or RDFa markup to label these properties.
Google recognizes the following product properties. In general, you can use the same property name for both microformats and RDFa. (Where the RDFa and microformats property names differ, the microformats property name appears in parentheses.)"
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