"What is bounce rate?
Bounce Rate is the total number of visitors that view one page divided by the total number of page visits. If you have Google Analytics installed then I’m sure you’ve looked at this number before, but if you’re like me you may have paid little attention to it at first. I suggest that you reconsider the importance of bounce rate as an indicator of your blog’s health."
Is Your Bounce Rate Killing Your Blog? | John Chow dot Com
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