Has the Internet's Level Playing Field Finally Arrived?

"Remember the early, tender days of the internet when businesses were still contemplating how to take advantage of this powerful new 'channel'? And in those early, optimistic days, the promise of the internet as the great equalizer was so alluring as to capture the hearts and minds of millions. Small merchants, the argument went, now had global access to a world market that, with a little bit of pluck, hard work and smarts could beat out even the largest players. It was technology's version of the American Dream spun on the loom of new technology."

Has the Internet's Level Playing Field Finally Arrived? - Advertising Age - DigitalNext