In order to connect with prospects online, we must do so where they’re already active. New research reveals that doings so, may have a strong effect on the decisions and activity of your customers. In February 2010, market research firm Chadwick Martin Bailey along with iModerate Research Technologies, surveyed over 1,500 individuals online as well as conducted one-on-one discussions to contextualize social media behavior.
In Social Media, Engagement Has Its Rewards
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