"OExchange is something average end users may never hear, see or talk about. But to open web advocates and people involved in web standards, it’s an important step in connecting the services, content, people and actions around the Internet.
Some big-name web companies (Google and Microsoft, for example) and some well-known web luminaries (like Chris Messina and Chris Saad) are involved in the push to make OExchange the standard link-sharing protocol across thousands and thousands of websites and communities."
New Protocol Attempts to Standardize Sharing
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