"If you’re a marketer, Facebook’s Like Button represents a big opportunity. Adding the Like Button to your website(s) can help you earn media exposure, drive traffic, and earn consumer validation for your brand.
When a user clicks on the Like Button, a few things happen beyond affinity being established: your page is added to their Interests section of their Facebook profile, the page is shared out to the news feeds of the user’s friends, and you gain the ability to send updates to the user via their news feed."
Using Facebook’s Like Button for Marketing
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