Using PPC Ads To Fine Tune Your Organic Ad Copy

"Having a “testing” environment for organic ad copy has, until recently, been a bit tricky. It can take some time for updated Page Titles and Meta Descriptions to show up on Google, especially with small sites that aren’t crawled and updated on a regular basis. Getting around this time delay meant writing your Page Titles and Meta content and “hoping” it worked, with an eye towards changing it in a few weeks or months if time and budget allows."

Using PPC Ads To Fine Tune Your Organic Ad Copy