Is Social Media Failing to Produce Business Leads?

"LeadForce1, an online marketing automation service provider, studied website visitor data for 218 companies with a social media presence from February through April of this year. The results overwhelmingly showed that visitors who arrived at corporate websites via Twitter and Facebook engaged mostly with content – specifically a company’s blog – as opposed to exploring products or submitting a contact us form."

Is Social Media Failing to Produce Business Leads? : Technology :: American Express OPEN Forum