Local Search, Social Networking Grow On Smartphones

"Local search via mobile is gaining steam as a way to find nearby retailers, according to the latest Smartphone Intelligence survey from online research firm Compete. Almost one in three smartphone owners has called or stopped into a local business after finding it through a local search application during the first quarter.

About a third of Android and iPhone users learned of at least two new businesses they were not aware of after turning to local search applications. 'Making it easy for consumers to discover businesses via their devices opens local companies up to a whole new customer demographic, and savvy businesses should make sure they're maximizing this opportunity,' said Danielle Nohe, director, technology and entertainment for Compete."
MediaPost Publications Local Search, Social Networking Grow On Smartphones 07/07/2010