Gradual Engagement Boosts Twitter Sign-Ups by 29%

"Gradual engagement is the process of moving a user through an application or service – actually engaging with it, and seeing it's benefits. With gradual engagement, new users are not just presented with a registration form and then dropped off a cliff (typical process in many Web applications). Instead, registration is either postponed, or handled behind the scenes and the first time experience is focused on giving people an understanding of how they can use a service and why they should care to."

LukeW | Gradual Engagement Boosts Twitter Sign-Ups by 29%