If you want to make real progress in increasing the conversion rates on your website, randomly trying different headlines, images, and other elements on your pages and crossing your fingers isn’t going to get you very far. You need something that can give you real data about what’s working and what’s not.
Even better is a free tool that can manage your conversion testing. Leave it to Google to provide just such a tool: Website Optimizer.
Read more: http://blog.kissmetrics.com/guide-google-website-optimizer/#ixzz19cfbCvww
A Beginner's Guide to Google Website Optimizer
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