Running Your Own Experiment
When running your own experiment, you need two sets of numbers:
Your traffic information when you are only in organic
Your traffic information when you are in both
This is a very easy experiment to run, just follow these simple steps:
Find a term you rank number one in the organic results
Add that keyword as an exact match negative in your paid search account
Benchmark the results over a week of time
Buy that same keyword for a week
Compare:
Click through rates for your paid traffic
Organic referrals
Conversion rates
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