Research Shows 96% of Senior Marketers believe Cross-channel Sales & Marketing will Become More Important...

.. but Only 32% Understand It and Its Relevance to eCommerce: "Pasadena, CA (PRWEB) May 17, 2005 -- We define cross channel sales & marketing as not only reaching customers through multiple channels of distribution (direct and indirect), but taking advantage of one channel to drive sales in another, e.g. using online sales to drive customers to a retail store, in-store activity to drive direct response sales, or direct sales to drive reseller sales. Historically, channel conflict was a major concern, which has caused some companies to lose sleep and market position. Now we can use technology and multiple channels to benefit revenue and profit. A few companies have moved beyond simple eCommerce to reach customers through one channel so that they may buy through another."