American Marketing Association News: "The water is still clear and emerald-blue, and the beaches are probably cleaner than they have been in years.
But what's behind the beaches may make a difference in whether people go on vacation along the Alabama and Florida Gulf Coasts this summer and if they go, where they go. A lot of damaged buildings remain. Construction and remodeling activity buzz everywhere, and many businesses and restaurants have reopened or promise to do so shortly. "
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