Technique 2005 : :
"It was one of those awkward career moments - the creative, 25-year-old copywriter going to lunch with his very conservative, 45-year-old supervisor. Despite having worked there for months, I had not spoken with my boss about anything but work. He was a nice guy, just very unlike me. Anyways, the food was good, but the conversation was starved for any common interest to discuss. Eventually we settled on work matters when he shared with me what he believed was the secret to all good advertising."
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