Wednesday, June 14, 2006

Social networks--future portal or fad?

CNET News.com: "Social networks like MySpace and Facebook are the zeitgeist for online executives and investors, just as they are for millions of young people.
But attendees at the Piper Jaffray Global Internet Summit here still can't decide if these companies are next-generation portals, or merely flash-in-the-pan communities that will eventually fade from popularity like one-time high-fliers Geocities or AOL.
Telling evidence stacks up on both sides.
On the one hand, MySpace's scope of services and member traffic rivals that of many major portals. Since launching three years ago, MySpace, now owned by News Corp., has added e-mail, instant messaging and blog services, as well as jobs, video, book and music stores. According to founding MySpace member Colin Digiaro, who spoke here Tuesday, the company is talking to 'all the usual suspects and unusual suspects' about licensing Web search technology to accommodate a growing demand among its 50 million members for that functionality. (It currently uses Yahoo search for internal site search and displays Overture ads for Web search results.)"

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