"Zi.ma is a powerful and SEO optimized service but packaged in an incredibly friendly and easy to use interface.
Zi.ma offers the ability to create short URLs at 19 characters, but also offers a customization tool to create personalized/vanity addresses and also provides the ability to create secure links and also URLs with expiration dates. Like Snurl, Zi.ma also includes the ability to batch process shorter URLs."
Brian Solis - PR 2.0
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