"Search Engine Results Pages (SERPs) are going to get a lot more personalized moving into the future. It's already started, but will continue to become increasingly noticeable. This raises some questions not only about SEO and ranking, but how one manages their online reputation. The fact that different people will be seeing different results in a search for your name or your company's name is going to throw a few forks in the spokes of the online reputation management process."
WebProNews
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