"We've recently gotten to do (and see results of) some testing around internal links & anchor text and have come to some interesting, if not 100% proven, conclusions. As a disclaimer, SEO testing, whether done in a controlled environment or on live sites, is both challenging to quantify and subject to fair critiques both practically and academically. That said, I feel fairly confident in stating the following findings."
SEOmoz Blog | Search Engine Marketing News & Tips
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