"It was two days before Christmas in Purchase, N.Y., a small hamlet 24 miles north of New York City. Most of the employees of PepsiCo, which moved its headquarters out of the Big Apple back in 1970, were home with their families—cooking holiday meals, wrapping gifts and, in some cases, drinking rum-and-Pepsis. But not everyone was home that day. A hand-picked group of PepsiCo employees had come to work, then fanned out across the company’s snow-covered, 144-acre campus."
Brandweek
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