"Check out Compete's 2008 trends for Exhibit A, slide 5 in particular. Google's users are two and a half times as loyal as Yahoo's, and they're about five times as loyal as the users of Live Search, Ask.com, and AOL. When Google's on the fritz, it's like when your favorite TV news network suffers an outage when they're airing the weather. Sure, you could check out 10 other networks, but enough people will probably think, 'Ehh, I'll look out the window.'"
MediaPost Publications - Search Insider
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