Social Media PhD Scholar Vivek Kumar Shares Views On Social Media

"is the definition of Social Networking Sites [boyd & Ellison, November 2007].
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.

Any social platform that’s being used for driving marketing or other related strategies would fall under the purview of social media whether it is social bookmarking, blogging, microblogging or podcasting."

Interview: Social Media PhD Scholar Vivek Kumar Shares Views On Social Media | Brian Cray's Blog