"as the use of short URLs has become mainstream, and will not likely be going away any time soon, marketers should be asking themselves if services based on a third-party domain offer a sustainable long-term approach for driving traffic through social networks, reaping search benefits filtering through to their own domains.
Here are some issues marketers should be aware of when programmatically utilizing a short URL service on a third-party domain:"
MediaPost Publications - Search Insider @robgarner
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