"In the past year, Google's advertising tools have moved in some exciting directions. We've introduced more data-driven and efficient campaign management with the new AdWords interface, easier account optimization with the Opportunities tab, and new ad formats like Ad Sitelinks and Product Extensions that provide more context and value to those who see them, to name a few.
But where is advertising with Google headed next? Which new tools, formats and features will make it possible for you to communicate with your customers in more meaningful, creative ways?"
Google Ad Innovations: where ads are going next - Inside AdWords
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