Further background: In 2005, Google began introducing various factors in calculating a Quality Score which can impact PPC ad rankings and minimum bid amounts. As details of some of the factors involved were emerging, a few of us could see that Google was likely using similar Quality Scores as part of ranking webpages for organic search rankings."
Monday, April 26, 2010
Google’s Usability Fixation Reveals Local Ranking Factors
"Google’s obsession with usability is well-established. They use human evaluators to test search results and many algorithmic methods to establish quality scores that can impact rankings, such as the recently introduced site speed value. There are a number of common usability elements of business websites which I believe could be leveraged for rankings in local search. Here are ten.
Further background: In 2005, Google began introducing various factors in calculating a Quality Score which can impact PPC ad rankings and minimum bid amounts. As details of some of the factors involved were emerging, a few of us could see that Google was likely using similar Quality Scores as part of ranking webpages for organic search rankings."
Further background: In 2005, Google began introducing various factors in calculating a Quality Score which can impact PPC ad rankings and minimum bid amounts. As details of some of the factors involved were emerging, a few of us could see that Google was likely using similar Quality Scores as part of ranking webpages for organic search rankings."
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