"Foursquare motivated people to check in at their locations by making it into a game, while the founder's game-less predecessor (Dodgeball) failed. 'FarmVille' is the fastest growing media property to 50 million users, reaching that benchmark four and a half months since it's release. Virtual goods ( buying 'nothing') was a billion dollar industry in 2009. Despite these points and the ones brought up in the video, there's a serious danger to the prospect of life as a game."
MediaPost Publications The Hidden Dangers Of 'Life Gaming' 04/23/2010
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