Old Spice -The Archetype Of a Successful Social Media Campaign

"Although they had quite a different purpose from the homicidal “John Doe” character from David Fincher’s thriller “Seven,” this is probably what the folks from advertising agency Wieden Kennedy, the one behind Old Spice’s latest marketing campaign, must be thinking right now.

The social media onslaught, in which the Old Spice guy – as actor Isaiah Mustafa, which starred in most of Old Spice’s recent commercials, has come to be known on the Internet – has ended today. In his final tweet and video, Mustafa says that “like all great things this too must end.”"

Old Spice: The Archetype Of a Successful Social Media Campaign