Making it easy for readers to 'share the love' is becoming increasingly more popular with the onset of social media buttons and widgets. And still, many corporate websites lack social media integration.
I used to start my client website reviews looking first for the online newsroom strategy. Today, I begin with a social media checklist. While social media plug-ins are more the norm for a blog, corporate website newsrooms make up content-rich information that is sharable, so making this information easy to 'Like,' 'Recommend,' and 'Share' is key for today's PR pros."
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