Need a Reservation? That Could Depend On How Big You Are on Twitter

Need a Reservation? That Could Depend On How Big You Are on Twitter (Really) - Advertising Age - DigitalNext: "Imagine: You've just walked up to the front desk at the Palms Hotel and Casino in Las Vegas and given your name. The clerk pulls up your information and right there next to your reservation is a number that will determine what kind of treatment you're going to get. Will you be invited to hang out in the exclusive Hugh Hefner Villa? Maybe. It all depends on that number, your Klout Score -- a ranking that will follow you around, whether you know it or not, and tell the world your worth as a consumer ... and eventually, as a friend."