Social Media -- A State of Mind, Not an Age

Guest Blogger David Dalka: Social Media -- A State of Mind, Not an Age - Think customers: The 1to1 Blog: "Social media done poorly is worse than doing nothing at all -- A few years ago a particular computer company with a reputation for effective social media contacted me after a problem with hinges on my laptop. The company did not enable the social media people to solve the problem. The social media team wasted my time and other customers' time, but was not authorized to fix the problems. The effect was frustration and a waste of customer's time without problem resolution, which was worse than being ignored."