Twitter Should Not be a Last Resort for Your Customer Service Department

"Twitter is becoming a mainstream platform both for professionals, helped by the LinkedIn Twitter integration of almost a year ago, and Customer Service organizations. �Late last year more than half of Fortune 100 brands had set up shop on Twitter, including famous Customer Support organizations from big brands such as @ComcastCares and @MicrosoftHelps. �Those companies that don’t support customers via Twitter may fear the potential realtime demands of customers who tweet. �This may not necessarily be the case, though."

Twitter Should Not be a Last Resort for Your Customer Service Department | Social Media Today