Google is the new Microsoft. Something tells me you've heard that one before. By my count, people have been saying that since 2005. But the question remains: Is it really a fair comparison?
Microsoft dominated the desktop computer industry for the past 15 years with purported ruthlessness and cunning business savvy. These days? Don't look now, but the role of the tech industry's biggest bully and most dominant force is increasingly played by Google.
If you compete with Google, you'd better be looking over your shoulder. Its search engine algorithm alone can make or break a business.
From privacy issues to market dominance to passion among fans and detractors to government scrutiny, Google and Microsoft share more similarities than you may realize.
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