Around 68.7 million Americans will be playing social games by 2012, according to analysis firm eMarketer. A number like that might seem unreal, but it makes perfect sense. There’s something extraordinarily appealing about logging into Facebook or picking up your smartphone and instantly playing a game alongside countless other people across the world.
But why do the best social games work so well? How do they manage to connect us in ways we wouldn’t have thought possible just ten years ago? Let’s look at five of the most popular social games and try to figure out why they’re hits.
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