"If we can agree that influence is some word or deed that changes behavior. Then plenty of influence occurred in the story I just related. I suspect that had I been privy to the whole scene in the kitchen I would have found that that single story included examples of confrontation, persuasion, conversion, participation, and collaboration. The only thing missing in this family scene would be true antagonism. Six different approaches to influence which lead to entirely different outcomes.
I’ve been reading about, thinking about, and talking to people about influence for months, because influence and trust are integral understanding to loyalty relationships. Let’s take a look at six of the usual forms of influence and the outcomes that result from them."
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