1 in 5 people in the U.S. have heard of SEO

In my world, everyone I talk to has heard of search engine optimization (SEO). But I've always wondered: do regular people in the U.S. know what SEO is? 


With Google's new Consumer Surveys product, I can actually find out. I asked 1,576 people "Have you heard of 'search engine optimization'?


"It turns out only ! 1 in 5 people (20.4%) in the U.S. have heard of SEO


The survey also turned up an interesting gender difference: almost 25% of men have heard of SEO, but only about 16% of women have. 


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